Is It Enough To Have A One-language Store?

In the modern world the majority of online businesses are international there are a lot of reasons why of is happening – products can be delivered to any part of the world within several days and the procedure for crossing borders is quite simple. So you need to adjust your store to visitors from different countries. It is obvious that the answer to the question “Is It Enough To Have A One-language Store?” is “NO”.

In order to build an online store that supports multiple languages you can hire a team of developers who will do everything from scratch or you can implement this functionality on your own. Interested? Then keep on reading.

Magento is an ecommerce platform that provides an opportunity to create online shops that have more than one language. It is possible due to Magneto hierarchy. When Magento is installed a new website, store and store view is created. And a store view is responsible for displaying a store in different languages depending on visitors location or some other variable.

Usually when we talk about Magento we think about problems that may occur with its installations of Magento, website theme and language packs. Fortunately, there are services like Browuse which can help to copewith all this problems. Everything is installed automatically it is enough to select what is needed and click proceed.

When everything is installed you can move to the step of store views adding. It is done here: System => Configuration => Manage Stores =>Create Store View. Now you will see a simple form that should be filled out, it consists of the fields: name, code, status, sort order. (I will not go deep intothe details about each field, you will find information in thisarticle).

The last thing that you need to do is to translate products descriptions and texts of static pages into different languages. Names of buttons, contact form messages, navigation messages, texts of emails, or technical things generally, will be translated by language packages.

Hope you will find this information useful and you will be able to create your own online store that supports different languages. Make your business prosperous and successful!

Holidays are almost there

Fist of all we would like to congratulate you on the coming holidays and wish you all the best in a New Year. If you are an owner of an online store than you will definitely agree that holidays season is one of the busiest times of a year. Have you used any methods that could help you to increase the amount of sales? We have developed several techniques for you, and hope that you will test some of them or all and decide which ones are going to be the most effective for your business, your sphere and you clients.

Bring holiday mood to your shop

It is very important to bring some elements of a holiday to your online store, because you need to encourage people buy in your shop and during this period they can think about nothing but presents. It mostly goes about the design you can change buttons, add banners or change pictures in slider on the home page. There are a lot of other things that you can invent.

Modify headlines

Product headlines are the first things we pay attention to when we come to an online shop, so you need to use this fact on Christmas. You can add phrases like “a perfect present”, “will make happy anyone”, etc. It will provide your visitors with ideas of future shops and motivate them to buy in your store.

Social media

It seems to be reasonable to increase the amount of posts at this period, because the majority of us look for the inspiration on social networks, so be sure that some posts of yours will appear when people search.

Email marketing

Email marketing is one of the most effective tools of communication with people of all time. You need to congratulate people on coming holidays and share with them information on updates of your shop. Also, it is very pleasant to get discounts on holidays.

Thosewho are interested in additional information on this topic can visitour blog.  

Decrease The Amount Of Unfinished Purchases

 What is an unfinished purchase? An unfinished purchase is a phenomenon when a customer refuses to complete a purchase due to some reasons. So what are they? If you are interested keep on reading.

Hidden Fees

Sometimes the total amount that should be paid differ from the original product price due to shipping or payment processing fees. When they are added later customers may be confused and as a result unwilling to continue the purchase.

Technical Problems

Visitors should feel comfortable on your website otherwise they will not be able to concentrate on purchasing. An online store is a complicated system that combines a great amount of different components. So you need to be ready that problems may occur, but they should be fixed as soon as possible.

Browsing Without A Purpose

There is a certain percentage of website visitors who do not have a direct intention to buy anything. They compare different products and look for things that might be interesting to them. The task of the owner is to get the emails of these visitor in order to have a contact with them in future.

Unique Products

It is not a secret that it is very difficult to find a 100% unique product nowadays, because there are a lot of options on the market and their amount is constantly increasing. But you can make your product unique by adding catchy descriptions and bright images that will persuade your clients that it is the best option for them.

Do you want to learn more? Have a look at the full article that iswaiting for you on #BROWUSE.  

Why Should You Care about Repeat Orders?

Repeat orders are very important for businesses that want to be successful, because the amount of online shops increases every day and it might happen that your clients would prefer services of your competitors. Communication plays an extremely important role in it and one of the most widely used practices is email marketing. Are you aware of the types of emails that can be sent? Let’s discuss three the most important ones.

Information emails

You need to share the information on the new products in your shop on the regular basis. You can never know when people will need it and in this case they will keep in mind that you have it.

Discount emails

It is very important to offer discounts and coupons. It can help you not only to increase the sales, but also to sell products that you need.

Congratulation emails

Do not forget to congratulate your clients on holidays and on their birthdays and provide them with the ideas of presents for their close people supported by discount coupons.

Feedback/Poll

Do your best in order to gather as much information as possible: ask customers for their feedbacks and organize polls on your website. It will help you to detect problems and improve your business.

Thank you

Do not lose any opportunity to stay in touch with your clients. You can send them thank you notes when the purchase is completed, there are a lot of creative ways to do that start with pictures or animations.

Do you want to learn more about repeat purchases? Visit #BROWUSE and read the latest article there. 

Magento for Small Businesses

It is not a secret that Magento is considered to be the most flexible and feature-rich platform due to its open source nature, but very often small and startup businesses refuse using it while it is complicated and they need developers to install and set up everything. But at some point the needs of businesses become more complex and they have to migrate to the platform that can meet their requirements. Sometimes this process is expensive and time consuming. So it is reasonable to think of the future at the very beginning, because it can save significant resources for you.

Is it really possible to build a Magento online store on your own? Today there are services that make it real. I would like to tell you about Browuse while it combines the features of a website builder and a hosting provider. In practice it means that you will have a functional web-store when the installation is completed. Generally speaking, the following features are obtained by customers: website hosting, Magento installation, website theme setup, e-mail accounts creating, unlimited access to source files, custom and internal domain name, multiple stores, etc. This is the basic functionality and it is enough to start an online business, but at the same time merchants are not limited and they have a chance to add any extensions that want without difficulties.

Checkout the full article if you want to learn more about this issue. 

Promote Your Online Business

You are probably aware of the paid promotional campaigns. And what about some free methods? There are at least 5 solutions that you can use to promote your online business when your budget is limited.

Online Web Directories

Register your website in online directories. It is free and it is the place where many people search for products and services that they need. I  would recommend you to register in Google Business, Yelp, Yellow Pages, Yahoo Local, Merchant Circle first. Add as much details as possible and do not forget to find some local directories.

Social Networks

It is obligatory for modern businesses to have pages on Twitter, FB, Google+ and LinkedIn. You can share information with your clients here, but do not forget that posts should be unique and interesting. Otherwise, they will be classified as spam.

Blogging Platforms

There are many different external resources where you can register your blogs. These blogs are an additional source to tell about your business and at the same time an additional source of backlinks. Always remember that your articles should be helpful and they should not be promotional. It will make people trust you and increase the level of trust to your product/service.

Do you want to find out what two other methods are? And how to maximize the effectiveness of the YouTube video? Have a look atthe full article at BROWUSE. 

Website Building: Simple Or Not?

You will probably not manage to find a business that does not have a website. Does it mean that website building is a simple thing? It can be simple if you rely on the right solution. Have you heard about BROWUSE? It is a modern e-commerce software that provides website hosting, website themes and their installation, e-mail accounts, flexibility in the disk space usage and more in one package.

In order to start using BROWUSE it is enough just to:

• press the registration button;

• choose a payment plan;

• fill out the registration form (your name, e-mail, domain name, password);

• select a website theme/design of your future website;

• press the button ‘install’.

When the installation is completed you will receive an e-mail with the detailed information about your store. Do not hesitate you can register today and use BROWUSE for 2 months totally free, check everything on your own.

These are not all advantages of BROWUSE. There are no limits you can even decide how to use the disk space, you are allowed to create unlimited e-mails and stores.

Those who want to know more can read the full article at BROWUSE.