Holidays are almost there

Fist of all we would like to congratulate you on the coming holidays and wish you all the best in a New Year. If you are an owner of an online store than you will definitely agree that holidays season is one of the busiest times of a year. Have you used any methods that could help you to increase the amount of sales? We have developed several techniques for you, and hope that you will test some of them or all and decide which ones are going to be the most effective for your business, your sphere and you clients.

Bring holiday mood to your shop

It is very important to bring some elements of a holiday to your online store, because you need to encourage people buy in your shop and during this period they can think about nothing but presents. It mostly goes about the design you can change buttons, add banners or change pictures in slider on the home page. There are a lot of other things that you can invent.

Modify headlines

Product headlines are the first things we pay attention to when we come to an online shop, so you need to use this fact on Christmas. You can add phrases like “a perfect present”, “will make happy anyone”, etc. It will provide your visitors with ideas of future shops and motivate them to buy in your store.

Social media

It seems to be reasonable to increase the amount of posts at this period, because the majority of us look for the inspiration on social networks, so be sure that some posts of yours will appear when people search.

Email marketing

Email marketing is one of the most effective tools of communication with people of all time. You need to congratulate people on coming holidays and share with them information on updates of your shop. Also, it is very pleasant to get discounts on holidays.

Thosewho are interested in additional information on this topic can visitour blog.  

Decrease The Amount Of Unfinished Purchases

 What is an unfinished purchase? An unfinished purchase is a phenomenon when a customer refuses to complete a purchase due to some reasons. So what are they? If you are interested keep on reading.

Hidden Fees

Sometimes the total amount that should be paid differ from the original product price due to shipping or payment processing fees. When they are added later customers may be confused and as a result unwilling to continue the purchase.

Technical Problems

Visitors should feel comfortable on your website otherwise they will not be able to concentrate on purchasing. An online store is a complicated system that combines a great amount of different components. So you need to be ready that problems may occur, but they should be fixed as soon as possible.

Browsing Without A Purpose

There is a certain percentage of website visitors who do not have a direct intention to buy anything. They compare different products and look for things that might be interesting to them. The task of the owner is to get the emails of these visitor in order to have a contact with them in future.

Unique Products

It is not a secret that it is very difficult to find a 100% unique product nowadays, because there are a lot of options on the market and their amount is constantly increasing. But you can make your product unique by adding catchy descriptions and bright images that will persuade your clients that it is the best option for them.

Do you want to learn more? Have a look at the full article that iswaiting for you on #BROWUSE.  

Why Should You Care about Repeat Orders?

Repeat orders are very important for businesses that want to be successful, because the amount of online shops increases every day and it might happen that your clients would prefer services of your competitors. Communication plays an extremely important role in it and one of the most widely used practices is email marketing. Are you aware of the types of emails that can be sent? Let’s discuss three the most important ones.

Information emails

You need to share the information on the new products in your shop on the regular basis. You can never know when people will need it and in this case they will keep in mind that you have it.

Discount emails

It is very important to offer discounts and coupons. It can help you not only to increase the sales, but also to sell products that you need.

Congratulation emails

Do not forget to congratulate your clients on holidays and on their birthdays and provide them with the ideas of presents for their close people supported by discount coupons.

Feedback/Poll

Do your best in order to gather as much information as possible: ask customers for their feedbacks and organize polls on your website. It will help you to detect problems and improve your business.

Thank you

Do not lose any opportunity to stay in touch with your clients. You can send them thank you notes when the purchase is completed, there are a lot of creative ways to do that start with pictures or animations.

Do you want to learn more about repeat purchases? Visit #BROWUSE and read the latest article there. 

Magento for Small Businesses

It is not a secret that Magento is considered to be the most flexible and feature-rich platform due to its open source nature, but very often small and startup businesses refuse using it while it is complicated and they need developers to install and set up everything. But at some point the needs of businesses become more complex and they have to migrate to the platform that can meet their requirements. Sometimes this process is expensive and time consuming. So it is reasonable to think of the future at the very beginning, because it can save significant resources for you.

Is it really possible to build a Magento online store on your own? Today there are services that make it real. I would like to tell you about Browuse while it combines the features of a website builder and a hosting provider. In practice it means that you will have a functional web-store when the installation is completed. Generally speaking, the following features are obtained by customers: website hosting, Magento installation, website theme setup, e-mail accounts creating, unlimited access to source files, custom and internal domain name, multiple stores, etc. This is the basic functionality and it is enough to start an online business, but at the same time merchants are not limited and they have a chance to add any extensions that want without difficulties.

Checkout the full article if you want to learn more about this issue. 

Promote Your Online Business

You are probably aware of the paid promotional campaigns. And what about some free methods? There are at least 5 solutions that you can use to promote your online business when your budget is limited.

Online Web Directories

Register your website in online directories. It is free and it is the place where many people search for products and services that they need. I  would recommend you to register in Google Business, Yelp, Yellow Pages, Yahoo Local, Merchant Circle first. Add as much details as possible and do not forget to find some local directories.

Social Networks

It is obligatory for modern businesses to have pages on Twitter, FB, Google+ and LinkedIn. You can share information with your clients here, but do not forget that posts should be unique and interesting. Otherwise, they will be classified as spam.

Blogging Platforms

There are many different external resources where you can register your blogs. These blogs are an additional source to tell about your business and at the same time an additional source of backlinks. Always remember that your articles should be helpful and they should not be promotional. It will make people trust you and increase the level of trust to your product/service.

Do you want to find out what two other methods are? And how to maximize the effectiveness of the YouTube video? Have a look atthe full article at BROWUSE. 

Website Building: Simple Or Not?

You will probably not manage to find a business that does not have a website. Does it mean that website building is a simple thing? It can be simple if you rely on the right solution. Have you heard about BROWUSE? It is a modern e-commerce software that provides website hosting, website themes and their installation, e-mail accounts, flexibility in the disk space usage and more in one package.

In order to start using BROWUSE it is enough just to:

• press the registration button;

• choose a payment plan;

• fill out the registration form (your name, e-mail, domain name, password);

• select a website theme/design of your future website;

• press the button ‘install’.

When the installation is completed you will receive an e-mail with the detailed information about your store. Do not hesitate you can register today and use BROWUSE for 2 months totally free, check everything on your own.

These are not all advantages of BROWUSE. There are no limits you can even decide how to use the disk space, you are allowed to create unlimited e-mails and stores.

Those who want to know more can read the full article at BROWUSE. 

What Parts Should An Online Shop Have?

If you want to have an online shop, you need to be aware of its components. It is not enough just to have an eCommerce website. An online business should include the following parts: an e-Commerce website, hosting, a domain name, a payment processing gateway and a delivery system.

An e-Commerce website

An e-Commerce website is the tool that helps you to communicate with your customers. It is the place where goods are displayed and where clients place their orders, so it should be developed in accordance with the needs of users. There are many different platforms that can be utilized, but Magento is considered to be a preferable option due to its flexibility.

Hosting

A hosting provider is a service that stores the data for you. You need to analyze the following aspects if you want to select the right solution for your business: the price, the support level and some advanced features (e.g. Magneto websiteshosting, PCI compliance, etc.). Also, be sure that you are in touch with your provider, because you should be able to signalize about problems whenever they occur.

A Domain Name

You can either buy a unique domain name or select some internal name that many services offer for free. Of course, the first option seems to be better, but sometimes startup businesses try to find ways how to reduce their budget and it could be a solution.

A Payment Processing Gateway

In order to accept payments on the website it is necessary to integrate with a payment processing system. Small and startup businesses should pay attention to systems like PayPal or Stripe, because they will not have any problems with merchant account opening there.

A Delivery System

You need to look for some local companies that will deliver products to your customers. It is difficult to recommend smth specific here, because everything is going to depend on your location and the location of your clients.

BROWUSE is the solution that provides you with more than a half of the required components in one package. Check out the diagram below to learn more. 

Modern eCommerce Software: BROWUSE

The world of eCommerce is developing extremely fast and you need to follow all the innovations there in order not to miss the opportunity to benefit from these solutions and not to lose your clients. Let's start with the definition of the term eCommerce software. What is it? And what is it used for?

E-commerce software is a tool used by businesses to build an online shop. There are a lot of different options available and you should analyze your needs carefully if you want to choose the best option. Magento is considered to be one of the most flexible and feature-rich platforms, but small businesses refuse using it due to some difficulties with website hosting and theme setup. BROWUSE is a modern eCommerce software that solves these problems.

• website hosting (there are 6 payment plans available depending on the amount of disk space needed, you pay only for hosting all other features can be used for free without any limits);

• website theme installation and setup (there are more than 30 website themes available plus their color variations);

• custom and internal domain name (you can either redirect a shop to your domain name or select an internal one);

• unlimited emails and multiple stores (you can decide how to use the disk space on your own, there are no limits);

• access to website source files, etc.

BROWUSE package includes the following features:

BROWUSE is a perfect solution for small and mid-size businesses that are developing. You can register and use it for two months for free. Start selling today. Details are shared at the official website #BROWUSE.